I love this quote:
“In the United States there is a strong marketing emphasis on cold,” said Professor Hedge. “When you get a soda it’s chock full of ice. We serve beer chilled. We make a virtue of freezing things.”
“In the United States there is a strong marketing emphasis on cold,” said Professor Hedge. “When you get a soda it’s chock full of ice. We serve beer chilled. We make a virtue of freezing things.”