New York Times: Freezing in summer

What a great editorial in yesterday's New York Times about our recent (historically-speaking) addiction with air conditioning that way, way too cold. The article mentions that 78 degrees is a reasonable level to set thermostats at in the summer (68 in winter).

I love this quote:

“In the United States there is a strong marketing emphasis on cold,” said Professor Hedge. “When you get a soda it’s chock full of ice. We serve beer chilled. We make a virtue of freezing things.”